Digital transformation of SMEs: Elastique’s vision

Polish and Dutch entrepreneurs are in a state of confusion. How to respond to the fact that they are lagging in the adoption of digitisation in their companies?

They're not ready yet, says the latest annual report - The State of SMEs. Companies have a variety of software, mostly based on the old strategy of the company. Entrepreneurs understand that they have to participate in the digital transformation of their company. They just have no idea how! Often they don't have the right people on board, and in the maze of possibilities, solutions and agencies, they don't see the forest for the trees anymore. IT is also suddenly a boardroom issue; even supervisory boards put it on the agenda in management meetings.

The run-up to the digital transformation

Elastique increasingly gets that cri de coeur on its plate from the owners of those companies. Understandable, because if you, as an entrepreneur, have thought carefully about your dot on the horizon in 5 years' time and have clearly defined the vision and mission of your organisation, the following problems arise: how do I connect to that digitally and what will this transformation cost me? Will I be able to bear that investment and within what time frame will I realise that transformation? Our vision is that SMEs do not have the financial means and time to embark on a long-term transformation path with many experiments. With this vision in mind, Elastique focuses on helping SMEs in their digital transformation as a specialist with the “First time right” principle.

Our vision of the digital transformation

And then there is the digital transformation, THE buzz word in the SME market. The digital transformation…

  1. …starts from a business perspective. After all, that's where it all started. Think about attracting and retaining customers, achieving sales growth, optimising profit margins and running a future-proof and sustainable operation.
  2. …is often the domain of the CIO. Vision, strategy, responsibility and execution must be vested in someone who is part of the management, who has budget and mandate. We are also often confronted with the fact that SMEs do not have a CIO and that this position is increasingly filled by the CFO or CEO.
  3. not the same as digitisation. Transforming is more. A digital transformation requires vision and strategy. It says something about the future of the organisation.
  4. the flywheel of growth. This is done by focusing on technological developments, a different business model, new distribution channels, etc.
  5. ...should be seen as business critical. It's sheer necessity, it has to be done. Not transforming equals an uncertain or no future.

And that's why we do what we do!

Hopefully, this has given you some more insight into Elastique's world and way of working, but don't hesitate to send us a message if you have any additional questions! Soon we will come up with a Whitepaper that offers a deeper dive into the Digital transformation of SMEs.

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