A ‘conversion-driven experience platform’
The aim of the collaboration was to set up a conversion-driven experience platform. This online platform was intended to bring out the distinctive power of CEWE. During the Design & Discovery phase we interviewed CEWE users, designed the concept and eventually developed a prototype. CEWE Stories was created following the users’ approval.
CEWE Stories is an extensive mobile-first magazine with inspiring stories from users, with a focus on photo products. Based on their keywords and results via SEO and SEA, every visitor will see a personalised landing page with CEWE Stories about a relevant product. The visitor can order the relevant product directly via the call-to-action button. In addition to inspiring stories, CEWE Stories also offers visitors additional information to emphasise CEWE’s expertise.
CEWE Stories is a shining example of effective e-commerce. The online platform increases conversions by convincing the visitor with high-quality, honest and personalised user-generated stories. The target group is thereby converted into prosumers who use the CEWEpedia for further in-depth study. And this is reflected in the results. Since the online platform was launched in September 2019, the conversion has tripled compared to the old CEWE blog.