Eurail

A digital platform for the ultimate travel experience

Travel without borders within Europe with a Eurail or Interrail Pass. With a single rail pass, travellers of all ages can travel to their heart’s content through as many as 31 European countries. Eurail came to us with a clear wish: to improve their customers’ travel experience with a digital platform, and to offer eTicketing to their target group. The objective was to create connections that leave lasting impressions.

Solution

The new Rail Planner app

In order to improve the travel experience, we have developed the new Rail Planner app, together with Eurail and Greenberry. Whereas the old app was mainly intended to view departure times, the new app focuses on inspiring and creating memories.

During the Design & Discovery phase we presented prototypes and beta versions of the Rail Planner app to Eurailers and Interrailers. We then used their feedback to improve the app, so that we can fully adapt the digital platform according to the preferences of the users.

The app should unburden travellers, before, during and after the journey. That is why all functionalities are also available offline. In addition, Eurail itself can easily add travel information to also serve travellers in other countries. Travellers receive relevant service and marketing news, such as updates to the app, discount promotions and current travel information, via push notifications.

The result

A new, indispensable travel companion

The new Rail Planner app has become an indispensable travel companion. Since the launch of the app, it has been downloaded more than 550,000 times and during the peak season, an average of more than 4,000 travellers were active on the platform every day. In addition, our surveys show that 70 percent of the users make use of the app.

A digital platform turned out to be the success formula for Eurail. That same year, they exceeded all their targets, without the need for any additional marketing budgets.